Local business listings as a local business marketing tool to reach local consumers through web search or mobile search is something you cannot ignore as a business owner.
The local business is already listed with most of the major search engines and local listing websites. If you have a phone number for your business you are already listed with the major websites that focus their attention on the local market. Any one of these websites receives their original data from the phone companies and other public sources. After all, local listings have been on the web for a number of years. There really isn't anything new about this.