GM’s CEO’s Comments Resonate with SmartFinds Internet Marketing

Birmingham, Michigan, November 19, 2008 - SmartFinds Internet Marketing ( supported comments today from one of the Big Three automakers that the digital environment is an important focus for the automotive industry. "Automakers do understand that the digital environment is paramount to their efforts. The automotive industry has focused on the Internet for a while now," commented Melih Oztalay, CEO of SmartFinds Internet Marketing. "The challenge for automakers is finding creative ways to utilize the Internet more efficiently and effectively to increase their bottom line." A 129% increase, has been reported by, in Internet users from 2000 to 2008 in North America, which represents a 74% penetration of the total population. Digital media tends to be more efficient, with Internet advertising and Internet marketing campaigns being less expensive, and having a longer shelf life and longer value. "Digital marketing provides companies with a two-way communication outlet to not only push advertising, but to also pull feedback and provide support," added Oztalay. "In the automotive segment the car makers can listen to the wide ranging relevant conversations online that contribute information about the consumer interests and concerns. The Internet is the largest focus group in history." About SmartFinds Internet Marketing [...]