Audi Moves Forward with Progressive Design Strategies

Audi is taking its design in a new direction, and at Audi North Scottsdale, we are excited to share this progressive concept with our customers.  From a greater differentiation between model series, to more technical design aspects in future model generations, to a more cohesive connection between exterior and interior design, this new strategic orientation will inspire a whole new approach to Audi design and engineering.  Take a sneak peek with us at the design changes Audi USA has announced are in store for the brand: Wolfgang Egger firmly believes that “good design must always express a vision.”  The Head of Audi Design senses that automotive design is ready for a change. “We need something new without breaking with tradition.” Audi Design has been reorganized, and Egger and his team are redefining their focus. They are placing more emphasis on the creative process and are thus exerting a substantial influence on the design of future Audi products. Technology integrated into design The refined Audi design language and philosophy will focus on a strong link between technology and design. Egger’s credo: “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand.” Technology will therefore [...]

By | 2017-01-01T11:33:27+00:00 December 9th, 2012|Automotive Marketing and Advertising|Comments Off on Audi Moves Forward with Progressive Design Strategies

Audi A8 Ranked Highest in Class in J.D. Power & Associates Owner Survey for 2013

Scottsdale, AZ, November 2012 - Audi North Scottsdale is pleased to announce that Audi is the recipient of another coveted J.D. Power and Associates award, this time for one of the newest 2013 models.  The 2013 Audi A8 was recently awarded the “Highest Ranked Vehicle Appeal among Large Premium Cars” in a study of new-vehicle owners.   “We are thrilled that the 2013 Audi A8 has been given this amazing honor,” says Audi North Scottsdale General Manager, Mark Reicks.  “The award is especially meaningful because it is determined by Audi owners, who have first-hand experience with the car and have shared their satisfaction with all this incredible vehicle has to offer.”   The 2013 Audi A8 presents lots of features to impress drivers, and it is no wonder that Audi A8 owners are pleased with their purchase.  The large premium sedan leads the way with progressive technology, precision driving dynamics, and impeccable fit and finish.  The 2013 blends dynamic and athletic exterior design with a luxurious interior with aspects like the bold Audi Singleframe® grille and dazzling LED headlamps, and an elegant sweeping dash made of premium wood or the innovative Audi MMI touchscreen control system.   Paired with premium [...]

By | 2017-01-01T11:33:39+00:00 November 27th, 2012|Automotive Marketing and Advertising|Comments Off on Audi A8 Ranked Highest in Class in J.D. Power & Associates Owner Survey for 2013

Audi Diesel Market Still Growing

Scottsdale, AZ, June 2, 2012 – Audi recently reported that diesel auto sales have continued to trend higher than last year in the United States during the first quarter of 2012.  In fact, According to information posted by Baum and Associates, diesel auto sales are up over last year across the board in the United States.  During the first three months of the year, diesel auto sales rose 35% over last year. “It is no surprise that diesel sales are rising,” says Audi North Scottsdale General Manager, Mark Reicks.  “Diesel options are growing each year, and driver loyalty is playing a big part in their continued success.” In fact, diesel popularity has been on the rise for the last couple years.  Many auto makers like Audi are promoting clean diesel models like the Audi TDI line. Diesel vehicles seem to be a smart choice to consumers thanks to better fuel efficiency and improved clean technology, Consumer loyalty for diesel vehicles is also on the rise as many diesel drivers are opting to stick with diesel vehicles following their first purchase. Baum and Associates show that diesel auto sales rose 21% over last year in January, were up 43% in February, [...]

By | 2017-02-03T12:17:28+00:00 June 2nd, 2012|Automotive Marketing and Advertising|Comments Off on Audi Diesel Market Still Growing

Audi Offers Glimpse into Future New Models

North Scottsdale, AZ,  June 2, 2012 – Audi North Scottsdale recently shared a sneak peek of the newest Audi model that could be headed for their showroom in 2015.  According to a recent social media post, Audi North Scottsdale suggests to local fans that the global brand might be introducing new models like the Q8. “We are excited for what future models will bring,” says Audi North Scottsdale General Manager, Mark Reicks.   “Audi is constantly seeking innovative new designs that will provide Audi drivers with uncompromising quality and performance.” The speculation is due to the fact that Audi recently trademarked a series of new names including the “Q8”.  This would most likely be an SUV vehicle related to the currently popular Q7. According to the British magazine CAR, the new Q8 is being developed on the new MLB platform and should be lighter and more efficient.  New Q7 models will benefit from Q8 design and technology shifts as well.  The Audi Q8 is expected to utilize current Audi Q7 engines – V6 models with 230 and 300hp, a TDI diesel option, and a 4.2 V8 engine. The Audi Q8 is expected to launch in 2015.  Until then, Arizona Audi fans [...]

By | 2017-01-01T11:34:52+00:00 June 2nd, 2012|Automotive Marketing and Advertising|Comments Off on Audi Offers Glimpse into Future New Models

Audi Wins Honor of Best Luxury Brand

North Scottsdale, Arizona June 2, 2012 – Audi North Scottsdale is proud to announce that Audi has been awarded the title of “Best Overall Luxury Brand” in the 2012 Total Cost of Ownership Awards presented by Kelly Blue Book.  In the inaugural year for the Total Cost of Ownership Awards, Audi won three categories, and beat out all other luxury automotive brands for the highest honor of “Best Overall Luxury Brand”. “This is a great accomplishment for Audi,” says Audi North Scottsdale General Manager, Mark Reicks.  “We are proud and excited to share the news with our customers and local Audi fans.” The Total Cost of Ownership Awards is a new set of awards given by Kelly Blue Book (KBB), an esteemed third-party automotive market analysis service that provides objective market values for vehicles.  The “Best Overall Luxury Brand” was awarded based on the lowest projected total cost of ownership during the first five years. To determine the value, KBB takes into account ownership expenses including depreciation values, average registration fees, estimated fuel costs, insurance costs, and general maintenance and repair costs that can be expected during the initial five year period.  The ultimate residual value was then compared to [...]

By | 2017-01-01T11:34:52+00:00 June 2nd, 2012|Automotive Marketing and Advertising|Comments Off on Audi Wins Honor of Best Luxury Brand

Audi North Scottsdale earns top Magna Society Elite Award honors from Audi for top performance in record breaking 2011

Audi North Scottsdale earns top Magna Society Elite Award program honors the best of the best among all U.S. Audi dealers. North Scottsdale Arizona and Phoenix area residents can visits Audi North Scottsdale for their Audi car purchases.

By | 2017-01-01T11:35:12+00:00 March 22nd, 2012|Content Marketing, Internet Marketing, News and Events|Comments Off on Audi North Scottsdale earns top Magna Society Elite Award honors from Audi for top performance in record breaking 2011
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