Soave Enterprises’ master-planned community brings in residents with creative, community-centered activities.
Soave Enterprises master-planned community known as Brambleton has seen consistent sales, despite a struggling economy over the past few years. Brambleton, located in a family-oriented Washington DC suburb, is bucking that trend with a few trend-setting practices of its own.
“Our home sales are moving at a very good pace,” notes Kim Adams, Brambleton’s Director of Marketing. “We have worked with our builders to create appealing home designs and the market is responding well to the new options available.”
Adams also credits model homes opened by Brambleton’s builders in more recently developed neighborhoods throughout the master-planned community for maintaining buyer interest. When these models originally opened, the Soave-owned community brought in the realtor community by hosting a Model Home Treasure Hunt. The unique event had more than 60 real estate professionals exploring the properties with “treasure maps” in hopes of unlocking the Brambleton Treasure Chest with a bounty worth over $1,000. The lucky winner went home with an iPad and gift certificates to Brambleton Town Center’s restaurants and stores.
“The dynamics of marketing real estate have drastically changed from simply putting an ad in the local newspaper or calling a realtor,” Adams remarked. “People are on-line, so that is where we’ll go to speak to them. We’re trying our best to stay ahead of the pack with social media events like ‘Tweet Up!’ Our goal is to strengthen our bond with those who tweet about us and to meet the people who are excited to live in Brambleton.”
Other creative events over years past have included Brambleton’s first-ever “flash mob” dance at Youthfest. Flash mob is a term used to describe a large group of people who assemble suddenly after being organized via Facebook or Twitter. As a celebrated yearly event, Youthfest is a community event targeting middle and high school age youth with an afternoon of free events. The teens enjoyed live music by local youth bands, interactive exhibits, inflatables and exhibits from local nonprofit organizations.
Another popular event hosted by Soave Enterprises’ Brambleton community for the tech-savvy crowd was a geocaching activity.
The increasingly popular outdoor activity has participants use a GPS device to locate specially hidden containers called geocaches. Adams explains, “We want to draw people into Brambleton and get them familiar with the development through our next generation,
community-building events. Then, perhaps when they decide it’s time to move, they will consider Brambleton their first choice.”
Soave Enterprises has also hosted a myriad of community fundraising events including holiday 5K and 10K races such as the Ringing in Hope event being held this New Year’s Eve. Participants register to run as individuals or teams to raise funds for three local charities. Each runner will be given a bell to ring as they run to celebrate the New Year as a community.
About Soave Enterprises
Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. For more information on Tony Soave and Soave Enterprises, please visit http://www.soave.com.
3400 E Lafayette
Detroit, MI 48207