PR Newswire Launches Hispanic Microlists – PR Newswire
NEW YORK, Sept. 21 /PRNewswire/ — PR Newswire expanded its industry-leading multicultural communications product offering today with Hispanic Microlists, a new tool to help marketing and communications professionals communicate more efficiently and
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Advertising’s Unanswered Questions – MSN Money
Successful advertising must resonate with an individual’s worldview because demographics alone will no longer close the sale, top marketers said Monday. Digital technology allows advertisers to slice the market in ever-thinner slices in an effort
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No room for online error – Akron Beacon Journal
You must use the Internet. You must take it seriously. The Stow author and Internet expert has collected numerous stories of how company reputations got damaged because executives thought they could fly through cyberspace on autopilot. Consider the
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