Miller Spots a Strategy for Bowl Wars

Miller Spots a Strategy for Bowl Wars
Wall Street Journal – this kind of slap-each-other marketing. In 2004 and 2005, Miller spent much of its ad arsenal taking shots at Anheuser, and Anheuser responded with its own comparative ads. There was a brief lull, until last fall when Miller returned to that strategy

By | 2008-01-30T07:00:05+00:00 January 30th, 2008|Internet Marketing|Comments Off on Miller Spots a Strategy for Bowl Wars
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