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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Miller Spots a Strategy for Bowl Wars

Miller Spots a Strategy for Bowl Wars
Wall Street Journal – this kind of slap-each-other marketing. In 2004 and 2005, Miller spent much of its ad arsenal taking shots at Anheuser, and Anheuser responded with its own comparative ads. There was a brief lull, until last fall when Miller returned to that strategy
Source: online.wsj.com

By | 2008-01-30T07:00:05+00:00 January 30th, 2008|Internet Marketing|Comments Off on Miller Spots a Strategy for Bowl Wars