Good enough is never good enough for your business. You and your employees might go home patting yourselves in the back thinking that you met all your clients’ expectations, while you didn’t. They just might not have found reason enough to cause a fuss.
Many proprietors and workers will assume that clients are satisfied with their products and services, just because nobody has ever complained. That mentality is detrimental to your career or business. Take yourself for instance. Rarely will you complain because the bus you normally use is a few minutes late, but you prefer if it was always on time. You’d certainly opt for different bus service if it proved to always be punctual. (Statistically, we know that 80% of your customers experiencing less than “good” products or services from you, will not say anything to you. They simply do not come back.)
Customers who get just “good enough” from you will vanish the moment they get an alternative. Many clients would rather have a costly but delightful experience with your business, than a cheap “good enough” experience. Try to always go above and beyond in the business that you are in. Concentrate on improving your customer experience and your business will grow. Clients refer their friends to businesses that they’ve had incredible experiences with.
“Good enough” stagnates your business or career. Your clients will be vanishing as soon as an alternative becomes available for them. You create a connection between you and your clients by going above and beyond their expectations. Once that connection has been established, that client will keep coming back.
If you don’t have an idea of whether your customers are satisfied, you can start by conducting a survey of how they perceive your products or services. If the survey does not return high approval rates, you need to go back to the drawing board and find ways to improve your customer experience. There is always something that can be improved.
Do not allow yourself or any member of your team to just settle for good enough. Constant improvement is what drives the growth of your business. Focus on that and a lot of the other successes that you’ve been looking for will follow.
About Lean Learning Center
The Lean Learning Center was founded in 2001 to address the gaps and barriers that are holding back companies from successful and sustainable lean transformation. In addition to the advanced curriculum, the Center has developed a learning environment designed specifically for adult learning utilizing techniques that include discovery simulations, case studies, personal planning, and reflection – ultimately engaging people at a deep and personal level. We bring our unique lean understanding in creative ways to executives, managers, supervisors, change agents and front-line employees.