GM: Marketing in the Time of Bankruptcy – BusinessWeek

GM: Marketing in the Time of Bankruptcy – BusinessWeek


BusinessWeek

GM: Marketing in the Time of Bankruptcy
BusinessWeek
GM plans to double down online, dedicating 25% of its ad budget to Web marketing. In one initiative, the company is asking customers who ditched their imported wheels for a GM vehicle to recount their stories on Twitter and Facebook.

Source: news.google.com

By | 2017-01-01T11:43:49+00:00 June 6th, 2009|Marketing|Comments Off on GM: Marketing in the Time of Bankruptcy – BusinessWeek
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