Porsche teams up with Outside Magazine to bring interactive and fun content to readers about the new Porsche 718 Boxster.
With the release of the 718 Boxster, Porsche is teaming up with Outside Magazine to share the adventurous spirit of the new model with readers. Outside Magazine will be featuring “Epic Weekends” with Porsche through a series of short form videos, content, and social contests that highlight the fun drivers can have in the 718 Boxster as they set out on the road each weekend. This way, readers get to engage dynamically with the new Porsche model and learn about the fun new features and spirit of the sports car.
Bringing Print to Life
Additionally, Porsche and Outside Magazine have collaborated on ways to highlight and share the unique history of the 718 Boxster. One way they are doing this is by giving readers access to a fun virtual game using Blippar. A 10-page gatefold story on the 718 Boxster will be included in the September issue of Outside Magazine which will also include an interactive layer to the gatefold spread. Readers can use the Blippar app to enjoy an interactive game that pops up when they hold their smartphone over the magazine page. In the game, users can race up the Gotthard’s Pass, record their best times, and learn about exciting model performance features.
Endless Fun is Waiting
Another exciting piece of the “Epic Weekends” Porsche 718 Boxster launch will follow popular rock climbers as they take the 718 Boxster to exciting destinations while they pack as much fun as possible into one epic weekend. Their adventures will be followed by Outside Magazine and can be viewed online.
The goal of this collaboration is to share with readers and drivers the endless possibilities that are available with the 718 Porsche Boxster. Not only does this iconic vehicle get drivers to exciting destinations, but it creates an entire adventure of its own on the way gliding effortlessly down beachside highways or capably tackling winding mountain passes.
Powerfully Updated Performance and Design
The new Porsche 718 Boxster has already received rave reviews from popular automotive journals such as Top Gear, Auto Express, and Car Scoops. Its dynamic design and performance features herald back to the classics while incorporating the latest automotive innovations. The 718 Boxster offers an all-new turbocharged flat-four cylinder engine with an output of 300hp. Among the most celebrated features of the Porsche 718 Boxster include better handling and faster acceleration, better fuel efficiency, and a stunningly upgraded luxury interior.
Outside Magazine will be available on August 16, and drivers can access the “Epic Weekends” media highlights online or through social media outlets such as YouTube and Facebook.
About Porsche Santa Barbara
Santa Barbara Auto group is proud to be an authorized Porsche dealer located just off the 101 and S Hope Ave. The Porsche team at Santa Barbara Auto Group is strongly committed to delivering an exceptional buying experience. The sales staff offers many years of experience satisfying customers’ needs. Furthermore, the Santa Barbara Auto Group offers a wide array of new and pre-owned Porsche vehicles which customers may view online or on-site at the dealership.
The Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular Porsche models including the 2013 Porsche 911 or Porsche Boxster, feel free to call, email, or stop by for friendly personal service.
Porsche Santa Barbara
402 S Hope Ave
Santa Barbara, CA 93105