SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.

Cornell Study of Hotel Internet Marketing Tactics Quantifies “Billboard Effect” of Online Travel Agents (Hospitality Net)

When a hotel is listed on Expedia.com or Travelocity.com, it receives reservations not only through that channel, but it also gains reservations through other channels, such as its own website or telephone reservations. According to a hotel internet marketing study by Cornell assistant professor Chris K. Anderson, this “billboard effect” increases both reservation levels and average daily rate … more …

By | 2009-11-02T01:00:17+00:00 November 2nd, 2009|Marketing|Comments Off on Cornell Study of Hotel Internet Marketing Tactics Quantifies “Billboard Effect” of Online Travel Agents (Hospitality Net)