Santa Barbara, CA September, 2012 – BMW is travelling from coast to coast this summer in the all-new BMW X1 to explore twelve special spots throughout the country. The journey is part of the “Restore the Outdoors” program from BMW that is giving back to local parks, beaches, and trails along the way. With help from Facebook fans, each location will have the opportunity to receive up to $10,000 in pledges from BMW.
“The all-new BMW X1 is a great car for anyone seeking a little adventure in life,” says Santa Barbara BMW General Manager Duane Sanders. “Through this great program, BMW is helping to keep that spirit of adventure alive by supporting some amazing outdoor locations.”
From August 23 to September 10, 2012, the BMW X1 will travel across the United States visiting twelve great outdoor destinations that are in need of a little love. BMW Facebook fans can follow the X1 on its journey and join with BMW to give back. At each stop, BMW will post a photo of the vehicle on location and for every Facebook fan “like” the photo receives, BMW will donate one dollar to that particular park, beach, or trail. The tour recently kicked off at Discovery Park in Seattle on August 23rd, and travels through eleven other locations including Redwood National Forest near San Francisco, Topanaga State Park in Los Angeles, Indiana Dunes in Chicago, Sweetwater Creek State Park in Atlanta, River Bend Park in D.C., and ends at Tompkins Square Park in New York City on September 10th.
Located just 80 miles from Topanaga State Park, BMW Santa Barbara is working to raise awareness about the program to help the park reach its potential of $10,000 in pledges from BMW. Currently, the Topanaga State Park in Los Angeles has earned just over $2200, and local Southern California BMW fans are encouraged go online to www.exploretheoutdoors.com and “like” the Topanaga State Park photo to continue to raise funds.
“This is a great way to give back to our local community,” says Sanders. “We hope others will join us by taking the initiative to participate to help make a difference for Topanaga State Park.”
About BMW Santa Barbara
BMW Santa Barbara is the premier BMW dealer in Santa Barbara. They feature a wide selection of new and pre-owned cars and an elite service and parts department. As part of the Santa Barbara Auto Group, they are dedicated to providing the best customer service whether you are stopping by to purchase a new car or to have your BMW serviced. The friendly sales staff can easily help customers by searching their full line of BMW vehicles, offering price quotes, and exploring financing options, or sharing the latest information about new BMW models, programs, or events.
BMW Santa Barbara
402 S. Hope Ave
Santa Barbara, CA 93105