BMW Earns Another IIHS Top Safety Pick – The 2012 BMW 3 Series

BMW earns yet another IIHS “Top Safety Pick” ranking for its 2012 model line-up.

Scottsdale, AZ June 29, 2012 – The 2012 BMW 3 Series has earned a “Top Safety Pick” ranking from the IIHS.  The midsize BMW luxury sedan has earned the award thanks to improved roof strength and protection in the redesigned 4-door model.

Vehicles that are designated as a “Top Safety Pick” must earn “good” rankings in all four categories of vehicle safety testing including frontal impact testing, side impact testing, rear impact testing, and roof strength ratings.

“The BMW 3 Series is a great choice for motorists looking for top ranking design, performance, and safety,” says BMW North Scottsdale General Manager Robert Dombrowski.

Various tests are performed on the vehicle to determine its safety performance.  The 2012 BMW 3 Series roof strength has ranked higher than previous models of the BMW 3 Series allowing it to gain the title of “Top Safety Pick”.

Roof strength is measured by the maximum force sustained by the roof before 5 inches of crush compared to the vehicles weight when a metal plate presses against one corner of the vehicles roof at a constant pressure.  The higher the strength-to-weight ratio is, the better the ranking.  The BMW 3 Series four door sedan achieved a “good” roof strength ranking for rollover protection.  Convertibles are not measured for roof strength.

The new 2012 BMW 3 Series is now available in Scottsdale, Arizona for interested drivers to stop by and test drive themselves.  To learn more about the new BMW 3 Series performance, design, and safety features, visitors can stop by the dealership anytime to speak with a staff member.


About BMW North Scottsdale

 BMW North Scottsdale is the premier BMW dealership of Arizona. It offers both new and Certified Pre-Owned BMW vehicles. BMW North Scottsdale is a member of the Penske Automotive team and prides itself in offering the best customer service to make car buying fun and memorable. BMW North Scottsdale is located off N. Scottsdale Road in Phoenix, Arizona and welcomes Phoenix BMW fans in to learn more about their favorite new or used BMW models.


BMW North Scottsdale

18018 North Scottsdale Road

Phoenix, AZ 85054

(480) 538-3900

By |2017-01-01T11:34:43+00:00June 29th, 2012|Automotive Marketing and Advertising|Comments Off on BMW Earns Another IIHS Top Safety Pick – The 2012 BMW 3 Series
SmartFinds Internet Marketing Logo

Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.