BMW customers and owners can conveniently access product information about their favorite BMW vehicles online, in person, or on the phone with BMW Genius.

BMW drivers are accustomed to receiving the best service and performance available in the luxury automotive market. For decades, BMW has focused on delivering an uncompromising customer and driver experience. Time and again they innovate to constantly improve their products and services in order to stay in the forefront of the industry. Once again, BMW is setting a new standard, this time in customer service. Thanks to the BMW Genius program, new owners can enjoy a personalized shopping and delivery experience that caters to their individual needs, questions, and experiences.

What is BMW Genius?

BMW Genius is a customer service program that delivers helpful product information in a variety of ways so customers can easily have their questions answered. A team of BMW Geniuses is available to offer product information any time or anywhere in person, via a smart phone or tablet app, or by contacting the BMW Genius Hotline. This way, customers who are shopping for a new car can have expert answers quickly and easily so they can find the vehicle that suits them best. Alternatively, BMW owners also have access to product information about their car or SUV. The BMW Genius is uniquely trained to provide product information and help drivers become familiar with their new vehicle whether they are still shopping or are a proud new owner.

How to Access BMW Genius

There are many convenient ways to access BMW Genius. These include:

  • At the Dealership: When you want to see, touch, and experience a BMW in person, there is no better place to do it than at a certified BMW dealership. Customers can schedule a test drive so they get an ideal of what the full BMW driving experience is like. BMW Genius representatives are now available at every BMW dealership across the nation, including BMW Santa Barbara. This way, customers can speak with a trained representative to have their questions answered and get help finding the BMW that best fits their needs and lifestyle.
  • BMW Genius App: In case you can’t make it into the dealership, drivers can still access BMW Genius via their smartphone or tablet on the BMW Genius App. The app provides how-to videos about key features and functions of each BMW as well as specific model information.
  • BMW Genius Hotline: BMW Genius is also available via telephone where a dedicated team of experts is available to answer questions about BMW products and features. They can be reached at 844.4GENIUS (443-6487).

Drivers who are interested in learning more can contact BMW Santa Barbara to set an appointment with a BMW Genius representative in order to find out all the amazing features and innovations available on the current BMW model line-up.

About BMW Santa Barbara

Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara and the greater Southern California area. Santa Barbara Auto Group is an authorized BMW dealer and features a wide array of new and pre-owned BMW vehicles. The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care.

Santa Barbara Auto Group is dedicated to providing the best sales and service experience in Southern California. To learn more about any of the popular BMW models including the BMW 2-Series, 3-Series, 5-Series, or i8 models, feel free to call, email, or stop by for friendly personal service.

BMW Santa Barbara

402 S Hope Ave

Santa Barbara, CA 93105

(805) 682-2000