About Melih Oztalay

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So far Melih Oztalay has created 5 blog entries.

Marketing Agency and Services for Businesses To Achieve Success

Your marketing agency source for all things digital. At Smartfinds Marketing, we take a rational approach to an irrational medium. Our marketing agency has extensive experience and knowledge in many segments of the digital marketing world. Our innovative combination of knowledge, experience, and business intellect attract diverse and sophisticated team members, partners, and clients. We have been in the advertising and marketing industries since 1987 and our experience on the Internet goes back to 1994. We have a unique understanding of the technical implementations of Internet technology and being able to apply it to Marketing Processes and Strategic Activities. We have a team that includes project managers, writers, creative developers, technical developers, and advertising and marketing specialists. We use innovation, creativity, imagination, and resourcefulness to achieve business goals set by our clients. Our business segments and competencies include Research, Strategy, and Planning; Creative Development; Technical Development; Inbound Marketing Strategies; Organic Marketing; Content Marketing; Social Media Marketing; Digital Advertising; Local Ecosystem Marketing; Management, Measurement, Analysis, and Interpretation. We invite you to join our team. Let's accomplish goals, exceed expectations, and achieve success together.   We collaborate with complimentary industry partners. Here are a few you will find [...]

By |2019-07-17T16:59:34-04:00July 9th, 2019|Articles, Content Marketing, General, Internet Advertising, Internet Marketing, Local Marketing, Marketing, Research Strategy Planning, Search Engine Optimization, SEO, Social Media Marketing|Comments Off on Marketing Agency and Services for Businesses To Achieve Success

Convert Website Visitors To Leads And Sales With Powerful Results Webinar

SmartFinds Marketing will be presenting website conversions webinar on GoToWebinar Tuesday, June 18, 2019 at 9 AM EST Birmingham, MI – June 11, 2019 – SmartFinds Marketing (www.smartfindsmarketing.com) will be holding a webinar on GoToWebinar, Tuesday, June 18, 2019, at 9 AM EST discuss website conversions. The webinar will be educational and intended for business owners to consider making their websites more effective to existing website visitors. The webinar will be presented by Melih Oztalay, CEO of SmartFinds Marketing. Mr. Oztalay is a 25-year digital marketing veteran, industry author, and speaker. “Businesses tend to get tied up with what they know and have been doing in their digital marketing activities. Re-focusing their energies based on the results they see in Google Analytics can greatly improve the effectiveness of their website”, explains Mr. Oztalay. “Consider my 4 A’s of Digital Marketing and Technology. Anticipate Change, Accept Changes, Adapt to Changes, and Adopt the Changes. The digital industry is all about change and early adoption”, added Mr. Oztalay. M2 TechCast Invites Melih Oztalay Mr. Oztalay joined the M2 Techcast show on Monday, June 11, 2019, providing details on the website conversion webinar. The webinar provides information to business owners, marketers, and webmasters [...]

By |2019-06-12T19:57:44-04:00June 11th, 2019|Digital Marketing, Internet Marketing, Marketing, News and Events, Smartfinds, Webinar|Comments Off on Convert Website Visitors To Leads And Sales With Powerful Results Webinar

Improve Your Website Conversions For Increased Sales

Website conversions has become a key topic for businesses. Competition is continually on the rise, and at a faster pace than ever. Converting website visitors to leads or sales has increasingly become a problem for many companies. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability, and other inbound marketing strategies in order to drive more free traffic to their website. Consider website conversions are a part of your strategy. Do you want to drive more traffic, or convert the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. By using the results in Google Analytics and Google Search Console, it is possible to affect website conversion changes. It is not a matter of reporting or analysis. Instead, you can examine and interpret multiple data points to see what patterns and trends emerge. Ask yourself these basic questions: How much traffic am I getting to my website? How much of this traffic is free, paid, or from referral websites? What is my bounce rate for the website vs. from individual sources? What does the traffic [...]

By |2019-06-04T16:56:50-04:00June 3rd, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Improve Your Website Conversions For Increased Sales

Proven Ways To Increase Your Website Conversion

Let’s face it. Competition has been continually on the rise and at a fast pace. Converting website visitors to leads or sales has increasingly become a problem for many businesses. Businesses are spending a lot of energy on search engine optimization (SEO), website marketability and other inbound marketing strategies in order to drive more free traffic to their website. How about considering website conversion. The question I keep asking is if it is a matter of driving more traffic or a matter of converting the organic traffic your website is already receiving from Google? Trying to gain more traffic is far more costly than making changes to your website to achieve the desired results. Using the results in Google Analytics and Google Search Console it is possible to affect website conversion changes. It is not a matter of reporting or analysis, rather an interpretation of the multiple data points. What are the patterns and trends based on different time frames? We have to start with some basic questions. How much traffic are we getting to the website? How much of this traffic is free, paid or from referral websites? What is our bounce rate for the website vs. from individual [...]

By |2019-06-02T12:19:54-04:00May 28th, 2019|Articles, Digital Marketing, Google Analytics, Marketing, Smartfinds, Website Marketability|Comments Off on Proven Ways To Increase Your Website Conversion

Digital Marketing Contract Your Business has With the Internet

A prospect recently asked what type of agreement our digital marketing agency uses for web marketing projects. My response was not expected in this phone conversation. I explained to the prospect our agreement with them was less of a concern. The real agreement they should be asking about is the one they have with the Internet. As you can imagine there was a pause in the conversation. What agreement with the Internet? The individual I was speaking to is a baby boomer like me. As we've learned about my generation, the perspective of web marketing is not what it should be for the present day. Rather their understanding relates better to traditional advertising channels like print, radio, and TV. Meaning the term marketing and advertising are identical to this generation. Traditional media is only about advertising. Marketing activities the Internet medium has opened up is not familiar to this generation. We do need to acknowledge, this generation has the authority and responsibility of marketing budgets. At the same time, we have a new marketing medium this generation does not understand well. Thus, they like to have short start and stop points in the form of campaigns. This generation has a [...]

By |2019-05-09T20:40:16-04:00October 14th, 2016|Articles, Digital Marketing, Internet Marketing, Marketing, Smartfinds|Comments Off on Digital Marketing Contract Your Business has With the Internet
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Contact Information

261 E. Maple Road
Birmingham, MI 48009

Phone: (866) 501-5758

SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.