Near Field Communications (NFC) Technology and Marketing

NFC is a new mobile technology that allows for mobile devices to interact with a NFC tile to execute the programming on the tile. Much of the NFC industry is focused on post sales efforts, however, SmartFinds has found a way to use NFC tiles for marketing process for brand engagement before the sales process.

According to the market research report “Near Field Communication (NFC) Market – Global Forecast & Analysis (2011 – 2016) forecast by Products, Applications” published by MarketsandMarkets, the total Near Field Communication applications market is expected to reach over $10,000 million by 2016.

What Is It?

Near Field Communication (NFC) technology enables a smartphone to share data via a radio communication when brought into close proximity with another NFC device or NFC chip.  NFC technology is currently only available on Android phones.

The technology is a set of standards for mobile devices to establish a short range radio communication between the mobile device and the near field communications tag by bringing them next to each other. The present and anticipated applications include marketing, advertising, monetary transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi Communication is also possible between the mobile device and near field communications chip, called as “tag”.

Using NFC Technology for Marketing

Smartfinds NFC Marketing TagAt SmartFinds, we are innovating the way to use NFC technology for marketing purposes.  There is great potential for NFC technology to become an effective local marketing tool because it is easy to use and could be used to promote brand engagement, collect consumer information, and interact with customers.  NFC technology can be implemented in a variety of ways including:

  • Direct Mailers
  • Magazine Inserts
  • Promotional Materials
  • Product Packaging
  • In-Store Marketing Materials

Each application enables companies to engage with customers to share company or product information, generate likes on Facebook, gain followers on Twitter, connect on Google+, or provide coupons, videos, photos, and more.

Contact us so we can further assess your specific needs.