Mobile applications are a specific kind of app that can be used on a mobile device such as a tablet or smartphone which is available through an application distribution platform such as Apple App Store or Google Play. The popularity and use of mobile applications has continued to rise as the number of mobile devices has increased. In 2012, ComScore reported that more mobile subscribers used apps than browsed the web on their devices.
Because so many mobile users interact through mobile apps, it can be an important aspect of your mobile strategy. Mobile apps help you engage consumers while they are out and about which can help increase the chances of them visiting your business. Through mobile apps, you can provide information about your company, location services, and pertinent coupons and promotions to drive sales.
The primary question that seems to come up the most if a company should spend the budget for a mobile app or a mobile website. Considering that most businesses do not need a mobile website, rather a Responsive Website Design that addresses mobile users, the focus needs to be on developing a mobile application.
Mobile Application Development Considerations
Mobile application developers have a variety of software and hard elements to consider such as a variety of screen sizes, hardware specifications and configurations which tend to change quite rapidly. In the development process many questions come to the surface that include:
- What is the cost of a mobile application?
- How long does it take to build a mobile application?
- Can you charge for your mobile application?
- How do you get paid for your mobile application?
- Should you develop of Android or IOS? or both?
- How do you submit your mobile application to Google Play or the iTune Store?
- How do you market your mobile application?
Contact us so we can further assess your specific needs.