Mobile Device Advertising
We will help you build an effective mobile advertising strategy to increase brand awareness and generate quality leads and sales. By leveraging Google AdWords, your company can reach directly out to customers who are actively searching for the products and services you offer. We will help you understand, implement, optimize, and manage the different mobile ads available to businesses.
For instance, there are two different types of Adwords ads you can run including:
- High-end mobile ads: These ads are designed for smartphones and high-end mobile devices. They include text and image ads which appear much the same way they would on a desktop display.
- WAP mobile ads: These ads are designed for WAP-enabled devices that allow users to browse mobile websites designed specifically for small mobile devices. WAP mobile ads also include text and image ads optimized specifically for these limited devices.
Mobile Advertising Spending Projections
Whether the advertising campaign is focused on performance or building a brand, mobile advertising is key to reaching the target audience. Industry research shows 90% of people move between devices to accomplish a goal, so reaching the target audience, who is on-the-go, is more important than ever before.
With the industry shown how mobile ad spending hit $4 billion by year’s end 2012, which is up 180% from 2011. The figure includes a variety of ad products designed to run on phone and tablet devices, including search, display and messaging-based ads. The future of total mobile ad spending is projected to rise through 2016, particularly as mobile devices become more sophisticated and mature as a advertising platform.
With Google Adwords Advertising, Google Mobile Ads can help a mobile advertising campaign reaching the performance objectives for sales, leads and complete conversions.
Contact us so we can further assess your specific needs.