Google Analytics

Google Website AnalyticsGoogle Analytics is a service provided by Google to measure the activity of visitors on your website.  This report will measure the number of unique visitors to your website (people from a single IP address) and the total number of visits to your website (which includes multiple visits from the same people).  It even shows what geographic areas these people are coming from.

Google Analytics also provides insight into various indicators such as:

  • Bounce rates: How many people visit just one webpage and then leave?
  • Mobile user activity: What percentage of your traffic comes from mobile users? What types of devices are they coming from?
  • Traffic sources: Do people come from search engine results? Referral Websites? Are they direct traffic?
  • Web Page Popularity: Which pages on your website are the most visited? 

Each of these indicators provides insight into ways we can further optimize your website and drive high quality traffic to your web pages to meet your website objective.

The insights from Google Analytics matters to determining the performance of your website, organic marketing, mobile campaigns, and advertising campaigns.

  • Analysis Tools
    There is a powerful and easy to use reporting platform to help make decisions with customizable reports that will better help with the interpretation of the performance results.
  • Website Content Analytics
    Website content data will help you understand which parts of your website are performing well and which pages are most popular in order to create a better experience for the website visitors.
  • Social Media Analytics
    Measuring the success of the social media programs aids in better understanding your advertising programs within social communities and the interaction with your website from those ad campaigns. This helps to analyze how visitors interact with sharing features on the website (for instance the Google +1 button) and engage with your content across social platforms.
  • Mobile Visitor Analytics
    Understanding how mobile users interact with your website and what type of devices they use will help determine the impact mobile has on your business. This can extend to mobile websites, mobile apps, and web apps to get a well versed understanding of mobile performance.
  • Sales or Lead Conversion Analytics
    Whether you have a organic marketing campaign or a Google Adwords advertising campaign, conversion analytics wll help measure the calls to actions on your website. For instance you can find out how many customers you’re attracting, how much you’re selling and how users are engaging with your website using the Google Analytics’ range of analysis features.
  • Advertising Analytics
    All advertising campaigns whether they are in Google Adwords, Social Communities, or third party destination websites, Google Analytics will make the most of your advertising by learning how well your social, mobile, search and display ads are working. By linking the website activity to your advertising campaigns to get the complete picture and improve your advertising performance.

Contact us so we can further assess your specific analytics needs.